1. Your website design needs to have lots of interesting web content.
Research has shown that most people search websites for information, your website design needs to contain lots of information. This information needs to be written to cater for what people are searching for on search engines such as google, yahoo and msn.
We can keyword research the search phrases that are relevant to your business, service or products. Using popular search terms within your information will improve your chances of being found on the search engines.
2. Your website needs to be kept fresh.
Research has shown that people keep returning to websites that offer something new. This could be new articles, such as a blog, new products, fresh advice, product reviews or a discussion forum. If there is not anything new there is no reason for people to keep coming back.
3. Your website design has to look professional.
Research has shown that people who visit your website will judge the quality of your service, products and your business on how your website design looks and functions.
In the 2002 study “How Do People Evaluate a Web Site’s Credibility? Results from a Large Study” from Stanford University it was found that in assessing the credibility of a web site, design was mentioned 46% of the time by web visitors.
4. Your website needs to be search engine friendly.
About 80% of your visitors will come from search engines. If your website has not been designed so that it is search engine friendly you will not be able to optimise the website. If the website cannot have website optimisation it will not be found on google, yahoo or msn.
You will miss out on 80% of your potential customers.
5. Your website needs a purpose.
You need to find out why you need a website. Do you need to educate your customers on your services or products, do you need to provide 24/7 support pages, do you want to sell products online, do you want to generate sales leads.
Once you know what results you want we can build you a website tailored to suit your business.
Order a website analysis review and we will provide you with all the information you will need to make an informed decision.
6. You need to measure your results.
To make the most of your website development you need to measure and analyze your website results. To do this you need a web statistics and analysis program built into your website. Once integrated into your website design we can gather and record your visitors behavior.
You will know how people have found your site, what search terms they have used, what pages they have read, what pages they have left the website from, how often they have returned to the website, who are likely to buy from you and much much more.
From this data you will be able to make informed decisions on how to improve your website marketing.
